Hey! I'm Kelly.
I work in social media as a community manager, copywriter, and brand strategist. My current 9-5 consists of writing punchy replies and conducting trend research for Hyundai. When I'm not in the automotive world, I freelance for California Mango, Genie Beauty, and KIN cosmetics as their social media manager. Adding a fresh and current tone while working in a company’s voice is my favorite part of the job.
In my free time, you can most likely find me at a concert. I love discovering new artists and interacting with fan culture. I'm chronically online– ask me anything about pop culture and you'll have a hard time getting me to shut up.
Experience
November 2021 - Current
Social Media Community Manager
Innocean USA - Hyundai
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Supervise a team for monitoring and publishing content across all social platforms for @HyundaiUSA
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Specialize in TikTok (188K), X (426K), Facebook (2M), Instagram (665K)
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Assist with overall yearly brand strategy creation and ensure each campaign aligns to the platform specific voice and best practices
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Write and engage with Hyundai community with fun/witty copy across platforms seeing a consistent return of over 100K likes and thousands of new followers
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Lead research social trends, cultural movements and pitch ideas to team
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Flag any brand related fires to the client, PR and customer care
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Escalate high profile influencers to client that match brand voice and tone
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Present week over week social mentions and sentiment insights to client
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Discover UGC content
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Reach out to users to get permission to use images
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October 2022 - Current
Freelance Social Media Manager
California Mango
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Editorialize brand content by executing photoshoots from top to bottom
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Location scouting/booking
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Create mood board
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Schedule detailed itinerary for day of shoot
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Hire photographer
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Communicate to all participating parties
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Advise on branding/copy decisions for website, socials and product
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Manage Instagram calendar and create posts/captions
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Reach out to influencers for partnerships and maintain relationships
January 2021 - April 2021
Social Media + Marketing Intern
Wakeheart
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Rebranded Wakeheart's social media by creating content and copy for Instagram (100K), Twitter (11K), TikTok (17K), LinkedIn and Pinterest increasing interaction between 3-6%
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Founded Wakeheart's Creator Program discovering, contracting, and managing 10-15 content creators a month and scheduling 10 TikToks posts per week
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Corresponded with customers answering questions and selling product
