Have a Good Day with Hyundai
Turning a viral comment into a collab with TikTok creator and amateur jingle writer Romeo
TikTok creator @Romeosshow posted a jingle for Dr. Pepper that amassed over 135M views. Hyundai was one of the first brands to hop into the comment section– requesting a jingle of our own. Hyundai was the only brand Romeo followed up with, creating a jingle for Hyundai that went viral with 38 million views.
The Timeline–
How one comment turned into a successful collab
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Hyundai was one of the first brands to request our own jingle
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Our comment got 178k likes and the creator replied
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Romeo delivered and Hyundai received their own jingle organically
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Our comment alone got 800k likes and over 515 replies
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Demand for a collab became clear as comments flooded Hyundai’s platforms
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I pitched a potential collab and Romeo suggested a roadtrip
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Agreement was reached and ceator signed off on 3 videos
My Contributions–
Key efforts on my end that made this collab happen
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Posting the comment that started it all
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Communicating with creator via DM's to kickstart collab
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Assisted Romeo on text overlay, brainstormed video ideas, and helped with platform best practices
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Advised team on post timing
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Worked with Romeo and team to finalize deliverables
The Result–
Collaboration videos generated over 35 million views
+ 2,180% increase in TikTok platform views
+ 4k TikTok follows since initial video
+ 80% net sentiment
Who TF Did I Marry?
How BMW's fumble ended up being a massive win for Hyundai
In 2024 Reesa Teesa’s 52+ part series, "Who TF Did I Marry?" exposed the lies and manipulation in her marriage to her toxic ex, quickly going viral on TikTok and growing her following to 3.6M. In one segment, she recounts a terrible car shopping experience where Legion promised her a dream BMW, but he never delivered. Hyundai social community managers saw this as an opportunity to jump in and ride with her into this next chapter of life, beating BMW to the punch.
The Timeline–
How having your finger on the pulse can result in a big win
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Hyundai commented on two videos trying to catch the attention of Reesa Teesa
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Comments received close to 20k likes
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Hyundai was applauded for reaching out before BMW
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- BMW entered the chat teasing a giveaway, but never delivered and deleted the evidence
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Reesa Teesa posted a video confirming BMW dropped the ball and suggested that Hyundai would never treat her that way
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Hyundai became the hero by delivering her the Hyundai of her dreams
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Reesa Teesa posted multiple videos showing off her new ride
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Match Made Partnership–
Sometimes the perfect collab is unexpected
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Hyundai invited Reesa Teesa to New York Auto Show to help present the latest drop
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Hyundai provided Reesa Teesa with an upgraded vehicle in March 2026 and the partnership continues
The Result–
Hyundai visibility skyrocketed
+ 6,418% increase in TikTok profile visits
+ 500 followers overnight
+ 4M views across partnership videos
A Hyundai Palisade Enters The Villa
How BMW's fumble ended up being a massive win for Hyundai
Hyundai collaborated with Love Island USA star Olandria after finding out she drove a Hyundai-- upgrading her Hyundai Sonata to the new Hyundai Palisade. Her fans loved the collaboration, dubbing it “Hyundailandria” and many called it a full circle moment after commenting on Olandria’s past TikTok video.
The Timeline–
The Love Island star found love with her Hyundai
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Olandria went on TikTok Live and mentioned that she drove a Hyundai Sonata
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I commented “Great choice” on a clip posted from the live and presented the idea that she would make a great partner
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Hyundai made her a part of an ongoing campaign, upgrading her to the Palisade creating posts on Instagram and TikTok
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Olandria posted the screenshot of the original comment and said “IYKYK” crediting the comment started the collab
The Result–
Fans lead the way
+ 3 fans posted videos purchasing Hyundai’s from her influence
+ 3.5M Instagram views across collab posts
+ 50k views from fan-lead conversation on X
