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KELLY MCKITTRICK

Making Headlines.

Helping Hyundai become a part of the conversation through newsworthy community engagement.

"Naturally, brands have jumped on the trend. Pizza Hut brought the trend to the real world with a promotion—35% off online pizza orders with code “Group 7” through Friday. Applebee’s is running a promotion giving $7 off orders of $30 or more with the code “sevenbaddies” until Thursday. Hyundai had changed its TikTok bio to be “the (un)official car of group 7."

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"Romeo, whose videos indicate they also perform stand-up comedy, appears to have eyes on a larger opportunity in advertising. Since Dr Pepper climbed the charts, Romeo has become a jingle writer for hire, with songs now posted for Hyundai and Vita Coco."

"Other corporations have also been jumping on the bit. Indeed commented, 'over here making work fabulous,' on one video, while Hyundai wrote, 'got my drivers license there,' on another viral video posted earlier this month."

"But last week, Hyundai capitalized on BMW’s pullback and gave Johnson a year-long loan of one of its vehicles with a similar color scheme to her dream car. Many of the comments on Johnson’s TikTok video revealing her new Hyundai nod to BMW’s fumbling of its potential partnership with the viral creator."

"Hyundai saw an opportunity where BMW hesitated. They stepped in, offering Johnson a year-long loan of a 2024 Hyundai Palisade Calligraphy, similar in colour to her dream BMW. The reaction? Fans and Johnson fell in love with Hyundai!

In my experience, timely and decisive action is crucial in influencer marketing. Hyundai’s quick response allowed them to capitalise on a moment BMW hesitated on, demonstrating the importance of agility in marketing strategies."

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